A Dance That'll Make or Break Your Business. 🕺

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You hear it all the time. "You need product-market fit." It's tossed around like some mythical milestone that, once achieved, will unlock the gates of startup heaven. But WTF is product-market fit, anyway?

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Let's break it down without the jargon.

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Product-market fit is when people care.

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That’s it. It’s when your product solves a real problem for real people, and they show it by coming back, telling their friends, and paying you. It’s when your customers want what you’re offering so badly that the product almost sells itself.

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Marc Andreessen famously said, "Product-market fit means being in a good market with a product that can satisfy that market." But here's the thing most founders forget: the product and the market are moving targets. Getting to PMF isn’t a checkbox. It’s a dance.

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You might have PMF if:

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• Customers are using your product without you begging them to.
• You're seeing organic growth.
• Your churn rate is low.
• Word of mouth is kicking in.
• You feel more like you're keeping up than pushing uphill.

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But these aren’t guarantees. PMF isn't binary. It's not "you have it" or "you don't." It exists on a spectrum, and even when you think you’ve nailed it, your market can change. That means PMF is also something you can lose.

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So, how do you get it?

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Talk to your users. A lot. Obsess over their problems, not your solutions. Build fast. Kill features that no one uses. And when something works, double down.

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Find your weirdos. The people who really love what you're building. Serve them like crazy. Grow outward from there.

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TL;DR

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Product-market fit isn't a trophy. It's a signal. It's the moment when your product clicks with the right people, and momentum starts to build. It's hard to fake, and even harder to hold onto. But when you find it? It feels like magic.

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Keep chasing it.

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